Step into a world of crisp colour and ultra-realistic detail with the LG UR78 4K UHD Smart TV. Built around a sharp 3,840 × 2,160 Ultra HD display, this model delivers four times the resolution of Full HD — ensuring your movies, sports and games look remarkably clear and lifelike. The native 60Hz panel provides smooth motion, while Active HDR with HDR10 and HLG enhances brightness and contrast scene-by-scene for more dynamic images. FILMMAKER MODE™ preserves the director’s original vision, removing unnecessary post-processing to give movies a truly cinematic feel right from your living room.

Gaming becomes more immersive than ever with a suite of intelligent game-friendly features. The Game Optimizer and Game Dashboard put essential settings right at your fingertips, while ALLM (Auto Low Latency Mode) reduces lag for a fast, responsive gameplay experience. With HGiG support, HDR gaming performance remains accurate and detailed, enhancing visibility in darker gaming scenes. Whether you’re using a console or cloud gaming apps, every title feels smoother and more enjoyable.

Powered by webOS 23, the LG UR78 keeps you connected with a modern smart experience. Stream, search and switch between your favourite apps effortlessly. You can pair your phone using the dedicated Smartphone Remote App and enjoy screen sharing with ease. With Bluetooth, Wi-Fi 5, and multiple device inputs — including HDMI eARC, Optical SPDIF, and Ethernet — your home setup is always flexible and ready to grow. The 2.0 channel sound system is enhanced by AI Acoustic Tuning and AI Sound processing, which automatically adjusts audio output for clearer dialogue and more balanced tone based on your room environment. The sleek, slim-profile design blends into any décor, while the included Magic Remote gives you effortless control with point-and-click convenience.

If you’re looking for a TV that combines clarity, smart convenience, and everyday performance — the LG UR78 is a perfect match for modern homes.

LG 50 inch Smart 4K UHD TV UR78 WebOS AI ThinQ Magic Remote HDR10 60Hz Bluetooth (50UR78006LL)

• Screen: 4K UHD (3,840 × 2,160)
• Refresh Rate: 60Hz Native
• Smart OS: webOS 23
• HDR Formats: HDR10 / HLG, Active HDR
• Gaming Tech:
  • HGiG
  • ALLM (Auto Low Latency Mode)
  • Game Optimizer & Game Dashboard
• Sound: 2.0 Channel Audio, AI Sound, AI Acoustic Tuning
• Connectivity:
  • HDMI 2.0 eARC
  • SPDIF (Optical Digital Audio Out)
  • Wi-Fi 5, Bluetooth
  • Ethernet LAN Input
  • RF Input (Antenna/Cable)
• Controls & Extras:
  • Magic Remote
  • USB Camera Compatible
  • Smartphone Remote App
  • WOW Interface for LG Soundbar Sync
• Series: LG UR78 Series