LG 55 Inch NANO 77R Series Smart TV Nanocell WebOS HDR10 AI ThinQ 4K UHD 60Hz (55NANO776SRA)

Bring cinematic brilliance into your home with the LG NanoCell 4K Smart TV — where advanced colour science meets intelligent picture processing. Powered by the α5 Gen6 AI Processor 4K, the TV enhances every scene with adaptive AI Brightness and 4K Upscaling, delivering clearer detail and more realistic colours no matter what you’re watching. NanoCell display technology filters out dull tones to reveal truly vibrant, accurate colour reproduction, making movies, sports and shows appear beautifully lifelike. With support for HDR10 Pro and HLG, contrast is improved frame-by-frame, giving you deeper blacks, brighter highlights and improved depth across all content.

For movie lovers, FILMMAKER Mode ensures authentic visuals exactly as directors intended, while NanoCell Cinema fine-tunes motion and colour for a premium theatre feeling at home. AI Sound Pro takes audio immersion even further with Virtual Surround 5.1.2 — processing audio to fill the room with richer, more dynamic sound. With WOW Interface integration, you can pair an LG Sound Bar and enjoy a seamless audio system that adjusts sound modes automatically for improved clarity and impact.

Gamers benefit from a specially enhanced gaming environment. Game Optimizer, ALLM, and HGiG Mode deliver smoother gameplay, reduced input lag, and accurate HDR gaming performance — especially in darker scenes where visibility is crucial. From console battles to fast-paced sports titles, the experience stays fluid with the native 60Hz refresh rate.

Powered by webOS with built-in Alexa, this TV serves as a smart hub for all your entertainment. Control your content using voice commands, stream effortlessly with Apple AirPlay, HomeKit and Matter support, and enjoy personalised movie recommendations tailored to your viewing style. The included Magic Remote offers universal control with intuitive point-and-click navigation, scroll and voice search — making it easy to jump right into your favourite content. USB Camera Compatibility enhances your connectivity experience for video calls and interactive apps.

This LG NanoCell TV combines sleek aesthetics with intelligent functionality — a perfect upgrade for homes that demand both style and performance.

• Display: NanoCell 4K UHD
• Processor: α5 Gen6 AI Processor 4K with AI Brightness + 4K Upscaling
• Refresh Rate: 60Hz Native
• HDR: HDR10 Pro / HLG
• Cinema Tech: FILMMAKER Mode, NanoCell Cinema
• Sound: AI Sound Pro (Virtual 5.1.2 Surround), WOW Interface
• Gaming Features: Game Optimizer, ALLM, HGiG Mode
• Controls: Magic Remote — Voice, Point, Click, Scroll
• Smart Features: Alexa Built-in, AI Content Recommendations
• Smartphone Support: Apple AirPlay / HomeKit / Matter
• Connection Features: Bluetooth, USB Camera Compatible
• Voice Tech: Intelligent Voice Recognition

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